What a 3D product configurator costs, and what actually drives the price
A 3D configurator's price is set by five things: the model, the option range, the rules, the integrations and upkeep. How each one moves the quote.
Read it →Orvala — Blog
Notes from production.
What we have learned building sales tools for developments that do not exist yet. Written for the people who have to hit a pre-sale date.
Topics
StrategySalesCraftGuidesProductPerformance
3D kitchen configurators: what kitchen brands should ask for
A kitchen configurator sells when the doors are real geometry, the stone looks real and the enquiry carries the full spec. A checklist for kitchen brands.
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Sofa and furniture configurators: selling size and fabric online
Upholstery is bought on size and fabric, the two things a photo cannot show in every combination. How a 3D sofa configurator solves that, and what to get right.
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Lift configurators: specifying a lift entrance and cabin in 3D
Lift entrances are chosen from steel samples and drawings. A 3D elevator configurator shows doors, finish, lobby and cabin together before anything is ordered.
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How developers sell out faster: six habits of the quickest launches
One development sells out in eleven weeks, a similar one takes eight months. The difference is usually process, not product. Six habits that separate them.
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Renders, virtual tours or interactive 3D: which one actually sells off-plan apartments?
Three ways to show a building that does not exist yet, and what each is good for. A plain comparison for developers spending a marketing budget.
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Why your 3D tour dies on a buyer's phone
Interactive property tours fail in the same place every time: a mid-range phone on a weak connection. Here is what goes wrong, and how to test a vendor for it.
Read it →What an off-plan sales website actually has to do
Most development websites are brochures with a contact form. Here is the shortlist of jobs a site has to do when the building does not exist yet.
Read it →The pre-sale threshold your lender sets, and what it does to marketing
Construction finance usually unlocks at a pre-sale percentage. That number quietly sets your entire marketing timeline. Here is how to plan around it.
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Unit selectors: where buyers give up
Interactive unit selectors fail in a small number of predictable ways. Here are the ones we see most, and what to do instead.
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Selling off-plan in the Gulf: what the sales gallery still has to do
Dubai, Abu Dhabi and Riyadh run off-plan sales differently from Europe. What that means for the sales gallery, the screens in it, and the site behind them.
Read it →What property renders cost, and what actually drives the number
Render quotes vary by an order of magnitude for what looks like the same job. Here is what genuinely moves the price, and where developers overpay.
Read it →VR or a virtual tour? The difference the quotes do not explain
Two quotes both labelled VR, one four times the other. What a walkable build does that a 360 tour cannot, and when the cheap one is the right answer.
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Why a configurator sells upgrades that a price list cannot
An options list is a cost. The same options seen on the actual building are a choice. What changes commercially when a buyer specifies the home themselves.
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