Product configurators

Every option.
One clear picture.

Real-time 3D configurators for homes, kitchens, furniture, lift entrances and outdoor living. Buyers choose the finishes, watch the product change, and send you a specification instead of a question.

Five live demonstrations

A home, a kitchen, a sofa, a lift and a pergola. One way of selling them.

Each one is a working configurator, not a mock-up. Open any of them, change everything, and send yourself the link.

The Barn House configurator — a timber A-frame home with the specification panel open Live

Modular home · exterior and interior

Barn House 07

A modular home buyers finish themselves: cladding, roof, glazing and deck, with a sun-position slider that moves real shadows across the building.

6
claddings
5
roof finishes
4
glazings
5
viewpoints
Open the live home configurator
The Atelier kitchen configurator — sage fluted fronts, Calacatta worktop and a waterfall island with the designer looks open Live

Fitted kitchen with waterfall island

Atelier L-Kitchen

A full L-kitchen: designer looks to start from, real flat, shaker and fluted doors, drawers that open, evening light, and two looks compared side by side before the quote.

13
front finishes
3
door styles
5
worktops
7
designer looks
Open the live kitchen configurator
The Haven sofa configurator — a bouclé sofa with velvet cushions and the size panel open Live

Upholstery, sizes and fabrics

Haven modular sofa

A modular sofa rebuilt live for every size and arm layout, with fabrics that keep their true weave on every part and a price that follows each choice.

5
sizes
4
arm layouts
5
fabrics
33
colours
Open the live furniture configurator
The Lobby Studio configurator — a champagne lift entrance in a Calacatta lobby with the option panel open Live

Lift entrance, lobby and cabin interior

Lobby Studio

A lift entrance in its lobby: five door mechanisms, seven stainless and PVD finishes, the stone around it and the cabin behind it. Call the lift, watch it arrive, and step inside.

5
door operations
7
door finishes
5
lobby walls
4
cabin interiors
Open the live lift configurator
The Pergola Studio configurator — an anthracite louvred pergola beside a pool with the size panel open Live

Aluminium louvred pergola, built to measure

Pergola Studio

A louvred pergola sized to the centimetre: buyers set width, projection and height, close in each side with zip screens, glass or louvre walls, tilt the roof blades and drag the sun across the day to see the shade move.

3
size sliders
4
side infills
7
frame finishes
135°
live louvre tilt
Open the live outdoor configurator

Why it sells

Choosing is the moment a buyer stops comparing.

Effect
The buyer commits before they payChoosing a finish is a small act of ownership. By the time somebody has picked the cladding, the worktop or the fabric, they have stopped evaluating your product and started picturing it as theirs.
Effect
The enquiry arrives specifiedEvery enquiry from the configurator carries the exact specification the buyer built, plus a link that reopens it. Your sales call starts at 'about the fluted sage with Calacatta' instead of 'tell me what you are looking for'.
Effect
Upgrades sell themselvesA written options list is a cost. The same options seen on the actual product are a choice. Brands run configurators because the premium specification stops needing to be argued for.
Effect
It kills the variant render billThirteen fronts, three door styles and five worktops is 195 kitchens before a single camera angle. One real-time scene covers every combination from every angle, and a new finish is an afternoon's data change.

One model, every combination

Same camera. Different specification. Drag to compare.

Each pair is one viewpoint captured twice from the live configurators, with nothing changed but the options. Changing the range is a data change, so the picture stays right after launch instead of becoming a re-render bill.

The Atelier kitchen from the overview camera — Milano Noir · graphite, walnut The Atelier kitchen from the overview camera — Sage Atelier · fluted sage, oak AB
Kitchens A Sage Atelier · fluted sage, oak B Milano Noir · graphite, walnut
The Barn House from the terrace — Graphite · smoked glazing The Barn House from the terrace — Natural larch · clear glazing AB
Homes A Natural larch · clear glazing B Graphite · smoked glazing
The Haven sofa, large four-seater — Emerald velvet · snow bouclé The Haven sofa, large four-seater — Oat bouclé · ochre velvet AB
Furniture A Oat bouclé · ochre velvet B Emerald velvet · snow bouclé
The Lobby Studio lift entrance from the lobby — Black PVD · walnut slats The Lobby Studio lift entrance from the lobby — Champagne · Calacatta Oro AB
Lifts A Champagne · Calacatta Oro B Black PVD · walnut slats
The Pergola Studio louvred pergola beside the pool — Signal white · sliding glass The Pergola Studio louvred pergola beside the pool — Anthracite · zip screen AB
Outdoor A Anthracite · zip screen B Signal white · sliding glass

What is on the panel

The option ranges in the live ones.

Demonstration ranges on demonstration products. For yours we wire up the finishes you actually sell, with your names and your prices on them.

HomesBarn House 07

Cladding
Natural larch, charred, weathered ash, smoked oak, graphite, bone white
Roof
Standing-seam black, graphite, natural zinc, aged copper, timber
Deck
Natural larch, smoked oak, charcoal, pale pine
Frames
Matte black, bronze, anthracite, chalk white
Glazing
Clear, bronze, smoked, satin etch
Interior
OSB, oak, pine plank, painted
Daylight
Clear day, high sun, golden hour, sun slider
Open it ↗

KitchensAtelier L-Kitchen

Fronts
Chromix bronze, oak, smoked oak, walnut and nine matte lacquers
Doors
Flat handleless, shaker, fluted — real geometry
Worktop
Solid oak, Calacatta, terrazzo, graphite stone, microcement
Wall units
Natural oak, smoked oak, walnut, or match the fronts
Hardware
Brushed aluminium, matte black, brushed bronze
Island
Waterfall island with opening drawers, or none
Light
Daylight or evening with under-cabinet LEDs
Open it ↗

FurnitureHaven modular sofa

Size
Compact, classic, large, grand, grand XL
Arms
Both, left, right, armless
Fabric
Bouclé, washed linen, structured weave, chenille, matte velvet
Colour
Five to seven curated colours per fabric
Cushions
None to four, matching or in a contrast fabric
Views
3/4, front, side, top, turntable, dimensions
Open it ↗

LiftsLobby Studio

Doors
Centre opening, telescopic left or right, swing left or right
Finish
Brushed, mirror, champagne, bronze, black PVD, rhombus etch, vibration
Lobby wall
Calacatta Oro, fluted travertine, walnut slats, Nero Marquina, microcement
Floor
Polished Calacatta or Nero, terrazzo, microcement
Cabin
Walnut & brass, Calacatta & champagne, smoked oak & black, bronze
Arrival
Call button, floor indicator, chime, step inside the cabin
Open it ↗

OutdoorPergola Studio

Size
Width 3–7 m, projection 3–6 m, clear height 2.4–3 m, in metric and feet
Mount
Wall-mounted or freestanding
Sides
Open, zip screen, sliding glass or louvre wall, per side
Finish
Anthracite, black, white, bronze, sand, oak and walnut effect
Roof
Louvres tilt 0–135° live; blades can contrast with the frame
Extras
Integrated LED lighting, screen fabrics, patio surface
Sun
Time-of-day slider moves real shadows from 7 am to 8 pm
Open it ↗

What you get

Built for your range, run by your team.

Included
Your product, your rangeWe model your building, kitchen or furniture and wire up the option range you actually sell — not a demo with the names changed.
Included
Runs in the browserNo app, no plugin, no minimum graphics card. It opens from a link on a phone and keeps working on the stand when the Wi-Fi does not.
Included
Shareable specificationsEvery combination has its own link. A buyer sends it to whoever they are buying with, and that link is usually where the enquiry comes from.
Included
Leads with the spec attachedEnquiries land in the same panel as the rest of your activity, carrying the chosen specification and the link that reproduces it.
Included
Save an imageOne button saves the buyer's own configuration as a full-resolution image they can take away, email, or show to a partner.
Included
Changeable by youAdd a finish, retire one, re-price the range. The options are data, not thirty re-rendered images.

Where it goes

On its own page, inside your product or development website, or embedded where the buyer already is — the apartment page of the sales platform, a product page in your store. The same build serves all of them.

Homes, interiors and furniture

The three demonstrations cover the whole range of what changes: a house where the finish is the decision, a kitchen where doors and layout are real geometry, and a sofa that rebuilds itself for every size. Bathrooms, wardrobes, doors and windows, tiles and flooring work the same way.

What it does to the quote

A configurator is scoped on the number of option groups and how many of them change geometry rather than material. Swapping a finish is cheap. A new door style or a different sofa size is modelling. We tell you which of your options is which before you commit to the range.

No app, no plugin

It opens in the browser the buyer already has, on the device they already own.

Every spec is a link

Shareable, reopenable, and attached to the enquiry when the buyer asks for it.

Looks, saved and compared

Buyers start from a designer look, save their own, and compare two side by side — the way couples actually decide.

Also in the headset

The same option range switchable inside the VR walkthrough, while the buyer stands in the room.

Discuss your product

See your own product running like this.

Send us the range — models, finishes, prices and the options you actually sell. We come back with how your configurator would look, what it would cost, and how long it would take.